La Gazette Mag

Gucci: A New Intense Fragrance for Its Flora Collection

In July 2026, the Gucci Flora collection welcomed a new addition: Gorgeous Orchid Eau de Parfum Intense. Created by perfumer Marie Salamagne, this Floral Gourmand Woody fragrance is built around a blend of floral, gourmand, and mineral notes.

Its composition is built around three accords: Vanilla Orchid, with its floral and creamy facets; the Salty Ozonic Accord, which adds a mineral dimension; and the Dark Cocoa Accord, in the base. It’s a combination that plays on contrasts, as its creator explains: “The composition blends gourmand notes with luminous flowers, airy facets, and deep amber nuances to evoke a kaleidoscope of sensations that inspire strength.”

This new version features the highest concentration in the Flora collection. For its campaign, Gucci has teamed up once again with Miley Cyrus, who showcases this fragrance in a film directed by Jacob Bixenman and Marcell Rév. The bottle stands out with its gold-colored glass and the brand’s iconic floral print, created in 1966 by Vittorio Accornero.

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