In November 2025, the Attitude hotel group unveils the latest addition to its fine collection: Matemwe Attitude, a hotel for adults only located on Unguja, the main island of the Zanzibar archipelago. A new destination, but the same philosophy: that of a stay at the rhythm of the present moment, tinged with authenticity and simplicity… Here, life flows”. Pole, pole – slowly, slowly…
Fine sandy beaches fringed by the speckled blue of a whimsical sea, a bubble of greenery just a few dozen kilometers off the Tanzanian coast… there’s no doubt about it, paradise exists and it’s called Zanzibar. Over the centuries, this Edenic land, also lyrically known as the “Spice Island”, has captured the imagination of adventurers, poets and writers… and with good reason!
Here, time simply seems to stand still. Nature abounds, and the inhabitants live in slow motion… Some 45 km from Stone Town, the archipelago’s capital and a UNESCO World Heritage site, stretches the sumptuous Matemwe beach, surrounded by an abundance of unspoilt nature. The 74 villas of Matemwe Attitude, Attitude’s youngest hotel, dot this idyllic canvas of greens and blues.
Poetically combining colors and natural materials, this new establishment fully embodies the Group’s philosophy of hotels with a human face. We take the time to experience the island fully, day by day, immersing ourselves in the local culture, from the decoration of the hotel to the experiences that punctuate the stay – a way of experiencing the island in all its authenticity, thanks to the privileged links that the group also maintains with its local partners…
In this isolated land, it’s time to get together and, above all, disconnect. Zanzibari-style cooking lessons, Swahili games, palm-leaf weaving workshops, excursions in a traditional dhow… A stay at Matemwe Attitude is also a time to recharge your batteries through wellness activities. A Mchanga Gym session in the square, a sunrise or sunset yoga session, a walk along the sublime northwest coast, diving or snorkeling to explore the lagoon teeming with life – in particular the Mnemba diving spot, a true diver’s paradise – or a wellness appointment with 100% natural treatments at the POZ Spa… Life is beautiful in this haven of rejuvenation!
On the gastronomic front, the hotel’s two restaurants, Chakula Chakula and Fukwe, blend international and local flavors for unparalleled gourmet escapades, while the Upepo bar promises fine moments of conviviality. Matemwe’s pristine beach, meanwhile, offers stolen moments of tranquillity, where you can enjoy a drink as night falls. As you can see, the essential is lived here, at the island’s own pace. Pole, pole, naturally…
More than a commitment, this is the hallmark of the Attitude group: a vision of responsible tourism that respects the environment. Certified B Corp, a demanding label of international renown, the hotel also places nature at the heart of its approach through a number of excellent initiatives. Among these, the Marine Discover Centre, one of the group’s must-see attractions, raises guests’ awareness of Zanzibar’s ecosystems and illustrates the links between land and sea, while its bulk boutique embodies the commitment to eliminating single-use plastics.