A proptech specialist, Bryan Wester has spent 12 years criss-crossing the African market, creating startups within a Venture Capital fund, managing real estate platforms at Ringier Digital Media… before joining a new Mauritian adventure: Propertycloud.mu! The key to his success? One condition sine qua none Creating a sustainable, economically viable business model! Eugénie Sauzier-de Rosnay
What prompted you to create a real estate portal dedicated to the Mauritian market?
I knew Maurice well before Propertycloud.mu. The companies I worked for had operations there, which enabled me to come to the island for over ten years. In 2020, it was my deep attachment to Mauritian culture and a call to my business partner Garth Drummond that convinced me to join his start-up to build a world-class portal that goes far beyond a simple search engine – a tool to meet the needs of a previously underserved market.
What market gaps have you identified?
We wanted to offer a superior experience to what already existed, help buyers with reliable data, and make innovative tools available to agencies. Of course, the basic principle of a real estate portal remains unchanged – to centralize supply and generate qualified contacts – but the market was sorely lacking in professionalism, technology and transparency. What was needed was a platform with neighborhood guides, in-depth market analysis and community insights, while giving professionals tailor-made tools to grow their business.
How does PropertyCloud.mu stand out from other real estate websites and portals?
Our strength is product excellence and innovation. Our platform outperforms the competition in terms of technology, aesthetics and user engagement. In concrete terms, our visitors benefit from an exceptional interface, advanced data-driven analyses and integrated tools such as price evolution. As for our customers, they get much more than just ads: we help them develop their business with an in-house CRM full of exclusive market data, plus AI optimizations for their photos and ad texts.
What role will your platform play in the industry over the next decade?
We want to transform Propertycloud.mu into the benchmark for data-driven real estate intelligence. We want to solve the industry’s biggest challenge: access to reliable transactional data, creating enormous value for all. Our mission: to create transparency and become the source of real estate information – not just a catalog of listings – but also to help buyers make informed decisions, while equipping professionals with valuable tools for their growth.
Why did you create the Mauritius Real Estate Awards?
We were convinced that all the players driving the market forward deserved genuine official recognition. The idea is simple: to identify, honor and highlight the champions and pioneers who are truly transforming the sector. Since 2023, the event has grown incredibly. We are proud to offer this independent professional recognition, assessed by a jury of experts meeting the most rigorous standards.
What trends do you see emerging in the Mauritian market?
The appetite for data and transparency is exploding. Buyers and professionals alike are demanding access to real information on transactions and price trends. This shift towards data-driven decision-making confirms our ambition to become a benchmark in real estate intelligence.
Will technology continue to transform the sector?
Absolutely, especially through AI and data mining. We’re already integrating AI into our services and creating new tools for our users. Very soon, technology will democratize access to complex information, finalized transactions and price trends, shifting the market from an opaque system to a transparent ecosystem based on verifiable information.
Propertycloud.mu
The Era of Property Intelligence
A proptech industry specialist, Bryan Wester spent 12 years navigating the African market: launching startups within a Venture Capital fund, managing property platforms for Ringier Digital Media… until joining a new venture in Mauritius: Propertycloud.mu! The key to his success? One essential condition: building a sustainable and economically viable business model!
What inspired you to create a property portal dedicated to the Mauritian market?
My connection to Mauritius predates Propertycloud.muas previous companies I worked with had operations here, allowing me to travel to the island for over a decade. The inspiration to join in 2020 was a deep attraction to the island’s culture and a phone call to my business partner Garth Drummond to join forces in his startup to build a world-class portal that goes beyond simple property search-a need that was previously underserved.
What gaps did you identify in the market?
We aimed to create a platform that provided a superior user experience to what currently existed, assist buyer journeys through data insights, and build innovative tools for estate agencies. While the fundamental business model of a property portal remains the same-aggregating supply and delivering qualified inquiries-the gap was in professionalism, technology, and transparency. We identified a need for a platform that could offer a superior user experience with innovative tools like neighborhood guides, detailed market analysis, and community insights, while also providing industry partners with dedicated, proprietary tools to grow their business.
How does PropertyCloud.mu differentiate itself from other property listing sites or other portals?
Our differentiation is fundamentally rooted in product excellence and innovation. Our platform is superior in its technology, design, and audience engagement. For the user, this means a superior UI/UX, detailed data-driven insights, and embedded tools like pricing trends. For our customers, we go beyond listings, providing a platform to help them grow their business. This includes an in-house CRM that offers exclusive market insight data, along with AI enhancements for their listing images and descriptions.
What is your vision for the platform’s role in the property sector over the next decade?
Evolve Propertycloud.mu into a data-driven property intelligence brand. We aim to solve the industry challenge of accessing quality transaction data, thereby providing immense double-sided value. Our role will be to drive market transparency and become the ultimate source for real estate insights, not just listings. Assisting both consumers with informed purchasing decisions and industry providers with essential business growth tools.
What inspired you to do the Mauritius Real Estate Awards and what is its purpose?
We were inspired by the conviction that the numerous stakeholders significantly contributing to the market’s growth deserved a formalised process of recognition. The purpose was simple: identify, recognise, and celebrate the top achievers and pioneers making a massive impact on the industry. Since launching in 2023, the event has grown tremendously, and we are proud to serve as an independent instrument for professional acknowledgment, evaluated by an industry-leading judging panel held to the highest compliance standards.
What trends are you seeing in Mauritius’s real estate market now?
There is a growing demand for market intelligence and transparency. Consumers and industry professionals are increasingly demanding access to quality data related to property transactions and pricing trends. This shift toward data-driven decision-making validates our goal to become a property intelligence resource.
Will technology continue to transform the sector?
Technology will transform the market primarily through AI and data enablement. We are already implementing AI enhancements for our customers and working on tools for our users. In the near future, technology will deepen transparency by making complex market data like sold transactions and pricing trends accessible, moving the market from an opaque system to one based on verifiable intelligence.