{"id":40305,"date":"2026-07-21T11:00:33","date_gmt":"2026-07-21T07:00:33","guid":{"rendered":"https:\/\/www.lagazette-mag.io\/meet-the-makers-the-people-behind-new-grove-rums\/"},"modified":"2026-07-21T11:00:33","modified_gmt":"2026-07-21T07:00:33","slug":"meet-the-makers-the-people-behind-new-grove-rums","status":"publish","type":"post","link":"https:\/\/www.lagazette-mag.io\/en\/meet-the-makers-the-people-behind-new-grove-rums\/","title":{"rendered":"Meet the Makers: The People Behind New Grove Rums"},"content":{"rendered":"

Behind a bottle of New Grove rum lies more than just a finished product. There are key individuals involved at every stage of its creation. With its new \u201cMeet the Makers\u201d campaign, the Mauritian brand is highlighting the people who contribute to its story every day. <\/b><\/p>\n

The journey begins in the fields with Anand, a sugarcane cutter. For him, the quality of the harvest already plays an important role in shaping the character of the future rum. At the distillery, Didier, the master distiller, then oversees fermentation and distillation\u2014two stages that will influence the final product for several years. Time is also part of the journey with Fran\u00e7ois-Xavier, the cellar master, who oversees the aging of the rums to allow their various aromas and personalities to emerge. <\/p>\n

The campaign also showcases the employees who bring New Grove to life beyond production. Florence, who has been Brand Manager for over ten years, represents the brand at international trade shows and events. Nancy, the export coordinator, ensures that every bottle is presented in the best possible condition and also handles follow-up with partners, while Yannick works to expand New Grove\u2019s presence in international markets. <\/p>\n

For his part, David, the Brand Ambassador, shares the brand\u2019s story through tastings, events, and masterclasses. At the distillery\u2019s Village Boutik, located at L\u2019Aventure du Sucre, Darshinee welcomes visitors and introduces them to the history of New Grove as well as Mauritian heritage. <\/p>\n

Through these various portraits, \u201cMeet the Makers\u201d reminds us that every bottle is the result of a collective effort. From the sugarcane fields to international markets, the campaign\u2014shared on social media\u2014highlights the women and men who help promote Mauritian craftsmanship beyond the island. <\/p>\n

\"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Behind a bottle of New Grove rum lies more than just a finished product. There are key individuals involved at every stage of its creation. With its new \u201cMeet the Makers\u201d campaign, the Mauritian brand is highlighting the people who contribute to its story every day. The journey begins in the fields with Anand, a […]<\/p>\n","protected":false},"author":3,"featured_media":40306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1766],"tags":[],"class_list":["post-40305","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t