Present in Mauritius for over five decades, SanlamAllianz General Insurance Ltd has established itself as one of the major players in the non-life insurance market. A long journey, and yet the insurance company has never been so young! Adapting to the challenges of an ever-changing society, it is now tackling an essential task: that of embracing and accelerating the era of digital insurance. Eugénie Sauzier-de Rosnay
Boomers, Gen X, Millenials, Gen Z… We are hearing more and more about these terms designating the different generations from the middle of the XXe century to the first decade of the 21e century. It may make some people smile, but each of these age groups has its own particular social characteristics. Considered as the first true “digital natives”, fully immersed in the digital universe, Gen Z is overturning the codes of institutions, which must in turn adapt to its expectations and needs.
This is true of insurance companies, which are currently undergoing a profound transformation. “Customers are evolving in a mobile, connected and increasingly digital world, and they expect their insurer to reflect this reality, not only in the solutions we offer, but also in the ease of access to information and support,” explains Pamela Bussier, CEO of SanlamAllianz General Insurance Ltd. To make insurance more accessible, relevant and aligned with contemporary lifestyles, the company has therefore launched two new products: Zinsure and Mira.
Zinsure, a policy “designed for Gen Z, by Gen Z”, is a modular “digital-first” insurance offering, adaptable to lifestyle and offering flexible protection that can be managed entirely online. Modules include personal cyber protection, health and wellness cover, personal property insurance for rented accommodation and car insurance. At the same time, Mira, the AI conversational assistant accessible 24 hours a day via WhatsApp, represents, for all SanlamAllianz customers, a first point of contact for routine queries. A true transformation of the daily service experience!
