On the occasion of its 50e On April 1st, L’Occitane en Provence unveiled the rebranding of its famous Amande range, now renamed Amande Sublime. A new name, a new visual identity, but an intact soul.
Renamed and redesigned, the collection boasts a refined color palette – “fresh almond”, “burnt white” and gold – with gently curved bottles that evoke the softness of almond oil itself. Inside, the formulas remain true to themselves, with the same sensoriality and efficacy that have made the range such a success.
The collection’s flagship product, Huile Souplesse – enriched with 50% almond oil – promises suppler, more elastic skin in 7 days, and up to +65% radiance from the very first use. Also new is the Resurfacing Body Serum, which targets six types of skin imperfections with a trio of AHA, prickly pear extract and hyaluronic acid. Scheduled for launch in June.
Beyond its aesthetic appeal, this rebranding reflects the House’s profound commitments. The almond tree, symbol of Mediterranean culture, recalls the poetry of the Provencal plains. To honor this natural heritage, almond oil is extracted by cold pressing, in partnership with Jean-Pierre Jaubert, a Provencal producer now certified fair trade at the end of 2025. The aim: to support his commitment to replanting almond trees.
