Orangina, the famous sparkling beverage brand owned by PhoenixBev since 2015, is celebrating its 90th anniversary this year ! To mark the occasion, numerous events and surprises will take place over the coming months. More than just a celebration, this anniversary will be also an opportunity for Mauritians to rediscover—or to introduce their little ones to—this must-try drink with its deliciously tangy flavor. Taysiir Joomun
You’d recognize it anywhere: a rounded bottle, an unmistakable message urging you to shake it vigorously, and a subtle citrus aroma… With its fruity, sparkling taste, enhanced by orange pulp, it’s easy to see why, for 90 years, Orangina has been one of the most popular beverages! Although its recipe was born from the collaboration between Léon Beton, a French entrepreneur, and Augustin Trigo, a Spanish pharmacist and creator of a drink called Naranjina, it was under the Algerian sun that it truly came to life, in the orange groves of the fertile Mitidja plains.
Particularly refreshing, it’s a drink that’s perfect for spontaneous, warm-hearted moments: during lunch with friends or family, while taking a break on a sunny terrace, after a day at work, or simply to treat yourself. It can be served on a wide variety of occasions and enjoyed by both adults and children. Over the years, the product line has expanded and now also includes Orangina Zero Sugar for those who want to reduce their sugar intake while still treating themselves.
To mark its 90th anniversary, PhoenixBev wants to celebrate this milestone with those who bring the brand to life every day, through a shared experience that brings together partners, employees, and consumers. Alaunch event, in-store promotions, and public experiences are planned at select shopping centers. Consumers will have the chance to win a variety of prizes, and various activities will be offered. Details and dates will be announced on Orangina Mauritius’ social media channels.
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