In a changing economic context, innovation is becoming a strategic lever for meeting new consumer expectations. At PhoenixBev,” explains Valérie Legrigore, Marketing Manager Mauritius, “this evolution is accompanied by a transformation of production methods and an acceleration of technological investments to reconcile accessibility, quality and sustainability. ZAK
This dynamic is based in particular on the modernization of industrial infrastructures. The introduction of new production lines, for both glass bottles and PET formats, has increased capacity while improving energy efficiency and optimizing the use of raw materials. These technological advances also help to reduce waste and better manage the packaging life cycle, reinforcing the company’s commitment to the environment.
Innovation also means adapting products to new consumer habits. The development of a variety of formats, better suited to different budgets, enables us to respond to current economic constraints while maintaining high quality standards. This approach goes hand in hand with ongoing process optimization and greater industrial agility to better anticipate market trends.
The Group’s innovation strategy is also in line with its sense of responsibility. The progressive improvement of formulations, greater transparency and the development of ranges that meet health expectations illustrate this desire to help consumers make more balanced choices.
Finally, PhoenixBev is pursuing its regional expansion through new structuring projects, notably the development of additional capacity in the Indian Ocean. For Valérie Legrigore, these initiatives reflect a clear ambition: to build a more efficient, sustainable and forward-looking model, while remaining rooted in the realities of the local market.